HCL launches “La 5a Linea sei tu”

With approximately one third of the Regular Season completed, Hockey Club Lugano today launches “La 5a Linea sei tu”, a campaign that puts its fans, their passion and the unbreakable bond that connects them to the team at its heart.

“La 5a Linea sei tu” is an opportunity to highlight Hockey Club Lugano's official Membership, a programme designed to strengthen the relationship between the Club and its supporters by offering new opportunities for participation and engagement. Integrated directly into the HCL App, the 5a Linea Membership allows fans to experience their passion in a more engaging and rewarding way, going beyond the 60 minutes of a game.

Becoming a 5a Linea member means joining a community that rewards loyalty with a range of benefits, including a 10% discount on single tickets for Regular Season home games (subject to the applicable conditions), priority access to ticket purchases for derbies and the Post Season, and the opportunity to redeem accumulated points for prizes, signed memorabilia and special experiences connected to the black-and-white world of HCL and its various Local Partners.

“First and foremost,” says President Vicky Mantegazza, “we would like to express our sincere gratitude to all the fans who, despite results so far falling short of everyone's expectations, have continued to follow and support the team with enthusiasm and commitment. With an average attendance of 5,688 spectators per game, they have helped make every match at the Cornèr Arena a moment of togetherness and belonging. The passion for hockey remains strong, as confirmed by advance ticket sales for tomorrow's game against Bern, for which we have already sold 5,814 tickets, meaning we will exceed that average. Special thanks go to the 4,198 fans who have once again chosen to purchase a season ticket this year, representing an increase of more than 3% compared to the final figure recorded last season. This is an important sign of trust and attachment to our colours, which makes us proud. The 5a Linea embodies exactly this: one big family united by a passion for Lugano, in which every fan plays a fundamental role.”

To date, the official HCL App has already been downloaded by more than 9,182 users, while 733 members have chosen to join the 5a Linea Membership. These figures highlight the potential of an increasingly active community.

To discover all the benefits of the Membership and for further information: www.hclugano.ch/5a_linea.asp