Lugano is Hockey. And now hockey is hidden in the city. From today, you are the protagonist. On the occasion of the new 2026/27 season ticket campaign, Hockey Club Lugano launches Discovery, a treasure hunt designed to let you experience the city as you have never seen it before... in search of hockey. Every week we will hide a puck in a different place in Lugano: symbolic locations, places connected to the club’s history and spaces that are part of our identity. To find it, you will need to observe, think and move: By taking part, you can earn points and, if you find one of the 16 pucks, you can take part in the final draw for a 2026/27 season ticket and participate in the special face-off on 29 August, on the occasion of the home friendly match. In total, 16 pucks will be hidden. The city is ready. Now it’s your turn. Discovery is coming. As soon as you receive the notification in the App, look at the dedicated post on our Instagram and Facebook channels. You will find an image showing a detail of the place where the puck has been hidden. After looking at the content, access the HC Lugano App to continue. Inside the HC Lugano App - on the home screen - you will find a card dedicated to Discovery. This will allow you to: Go to the area you have identified and open the Geolocation Card inside the app. If you are in the correct place, your position will be confirmed and you will receive another 100 pts. If geolocation does not work, it means you are in the wrong place. Keep searching... In the correct place, a black box with the Discovery sticker will be hidden. If you find it, use the code received through the app to open it. If you find the puck, you must complete the final step: The scan: What if the puck has already been found? If the box is empty and the puck has already been taken: A new puck will be hidden every week. How many pucks will be hidden? In total, 16 pucks will be hidden. Can I take part more than once? No. Each participant can find only one puck. Once found, it will no longer be possible to take part in the following hunts. EXCEPTION: you will be able to take part in the Gold Puck hunt. What is the Gold Puck? Among the 16 pucks, one will be special: the Gold Puck. Whoever finds it can win an exclusive prize. What happens after finding a puck? Keep your puck: it will be essential for the final prize. On 29 August 2026, on the occasion of the first home friendly match: The fan who owns the drawn puck will win a season ticket for the 2026/2027 season and will take part in the special face-off. Take part in Discovery. Bring your puck with you. It could be worth an entire season. HAPPY HUNTING!DISCOVER DISCOVERY
follow the clues on our social channels, open the HC Lugano App, unlock hints and get there before everyone else.
Among them, there will be one special puck: the Gold Puck.
Whoever finds it will receive an exclusive prize.
The clues are coming.
DISCOVER THE RULES OF THE GAME:
1. How does it start?
This image will help you identify the area where you should start your search.2. Where do I find the next clue?
By opening it, you will be able to read the first clue.
3. What should I do when I think I have understood the place?
Afterwards, you will receive a message in the app with the second clue and the code to open the Discovery box, if you find it.4. What should I look for on site?
Inside you will find the puck!
Only the first participant who opens the box and finds the puck will be able to complete the mission.5. What should I do if I find the puck?
MAIN RULES
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