LUGANO È HOCKEY

The Hockey Club Lugano season ticket campaign for the 2026/27 season has officially begun. For season ticket holders who renew by 31 July 2026, prices will remain unchanged compared to last season.

The campaign slogan, “LUGANO IS HOCKEY”, will come to life through several local marketing initiatives. The most visible will be two TPL buses travelling through the city streets fully decorated in black-and-white themes, as well as a treasure hunt called Discovery. The initiative is designed to help fans discover symbolic locations, places connected to the club’s history, local partners and spaces that tell the story of the bond between HCL, the City and its supporters.

Starting from 13 May 2026, each week fans will have to follow the clues published on the official channels and unlock new content through the App to find the hiding places of 16 pucks hidden across the area, including the Gold Puck, which will grant access to an exclusive prize.

A concrete gesture to reward loyalty

To thank those who have stood by the club even during the most difficult moments, season ticket prices will therefore remain unchanged. The price for new season tickets, or for renewals made after 31 July 2026, will instead increase by around 5%, with the exception of Sector C, the Curva Nord and the Nuove Generazioni season ticket.

5a Linea membership renewal at a special price

Closely linked to the season ticket campaign is also the renewal offer for the official HCL 5a Linea membership at the special price of CHF 19.41, including a bonus of 250 complimentary points. The offer is valid until 15 June 2026 and is open both to season ticket holders from the season just ended and to 5a Linea members from last season. After 15 June 2026, the annual membership fee will be CHF 41.

The 5a Linea membership, integrated directly into the App and designed to reward black-and-white passion with exclusive benefits and special experiences, has so far attracted more than 1,700 members.

Create the third jersey with us

Reserved for 5a Linea membership holders, from 18 May until 15 June 2026 there will also be the opportunity to be among the creators of the third jersey that the team will wear during home derbies and other special matches. Each week, members will be able to take part in the creation of an element that will shape the final design: logo, pattern and other graphic symbols.