Artisa and San Bernardino: Silver Sponsors of HCL

Hockey Club Lugano, Artisa Group SA and San Bernardino Swiss Alps SA have recently renewed their partnership with a three-year agreement. The Swiss group active internationally in the real estate sector and the company leading the redevelopment of San Bernardino as a tourist destination will therefore continue as Silver Sponsors of HCL.

The Artisa and San Bernardino Swiss Alps brands will continue to feature on the first team’s game helmets, respectively during home and away games.

Artisa Group stands out for its ability to combine vision, innovation and a pragmatic approach. For many years, the company has been developing, delivering and managing real estate projects aimed at improving the quality of urban life and creating sustainable value for people, cities and communities.

San Bernardino Swiss Alps is at the heart of the redevelopment and enhancement of the Alpine destination of the same name. Through an integrated project involving ski lifts, hospitality, residences, restaurants, events, sports and leisure activities, the company aims to strengthen San Bernardino’s appeal as a year-round tourist destination, while creating new opportunities for the region.

Alain Artioli, CEO of Artisa Group, said:

“Hockey authentically represents the value of teamwork: individual talent becomes truly decisive when it is placed at the service of a common goal. This is a principle that closely reflects the way Artisa Group operates, based on complementary skills, responsibility, determination and the ability to build together. Renewing our support for HCL means sharing these values with a club that has been a sporting reference point throughout Switzerland for many years.”

Stefano Artioli, Sole Director of San Bernardino Swiss Alps, added:

“The San Bernardino Swiss Alps project was created with the aim of developing the region through collaboration between people, businesses and institutions. This is also why we recognise in hockey and in HCL the same energy, passion and ability to work as a team. As a family, we want to reaffirm our support for excellence in Ticino sport by backing organisations capable of generating a sense of belonging, enthusiasm and value far beyond the playing field.”

Marco Werder, CEO of Hockey Club Lugano, commented:

“We are delighted and grateful to Artisa Group SA and San Bernardino Swiss Alps SA for choosing to continue as Silver Sponsors of Hockey Club Lugano. The Group founded by Stefano Artioli, with its strong entrepreneurial spirit, has always been close to our organisation, ever since the creation in 2017 of the hospitality area that still bears the name Artisa VIP Lounge today. Stefano and Alain Artioli are both great sports enthusiasts, and hockey fans in particular, and over the years they have successfully turned this passion into a strong and successful partnership with our club.”