Citterio joins the Bianconeri family

Hockey Club Lugano is proud to announce a new partnership with a prestigious Italian business group with a strong international outlook. Starting from the 2025/26 season, Citterio will be a sponsor of Hockey Club Lugano, with its brand featured on the playing shorts of the first team.

Founded in 1878, when Giuseppe Citterio opened his first delicatessen in Rho, Citterio has always been a leading name in Italian charcuterie excellence. Switzerland is one of its key markets, where the company is among the leading brands in pre-sliced cured meats and benefits from widespread distribution across the territory. A history of success and recognition spanning six generations of family entrepreneurship.

In addition to its historic headquarters and operational base in Rho, Giuseppe Citterio S.p.A. today counts nine production sites in Italy and two in Pennsylvania, with its products present in more than 50 countries worldwide.

At the core of Citterio’s DNA, beyond a constant commitment to quality, lies a strong vocation for innovation. From the invention of vacuum-packed cold cuts in 1958 to the significant reduction in recent years of plastic used in trays and packaging.

These are the words of Irene Isella, Sponsoring & Hospitality Manager of Hockey Club Lugano:

“Seeing internationally renowned companies wishing to join our reality and explore new avenues in their sponsorship strategy makes us proud. In addition to being an ambassador of Italian charcuterie excellence, Citterio also stands out for its commitment to sustainability and animal welfare in its farming practices.”

These are the words of Alessandro Riva, Marketing Director of Citterio:

“We chose to support Hockey Club Lugano because we strongly believe in the values of sport, healthy competition and teamwork. Just like our historic tradition in the world of charcuterie, the Swiss club has over the decades demonstrated its strong sense of authenticity and tradition, while at the same time combining innovation and excellence, establishing itself as one of the leading hockey organizations in the country.”